Memes, Tipping Points, Paradigm Shifts

• (Remember -- SHIFTS Happen!)

• Memtics coined by Oxford zoologist Richard Dawkins in The Selfish Gene

• Memtics refers to, in part, the evolution of transmittable behavior - ìmimickingî

• Behavior has contagious/epidemiological dynamics

• Some behaviors can spread rapidly with or without the infectious enthusiasm of the carriers

• Fashion is socially transmitted behavior

• What and how you drive is socially transmitted behavior (fashion) including modern automotive features and car upgrades

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